Rachel Ivanovich

Founder/Leader

Rachel Teresa Ivanovich, MBA, EA
Rachel is the founder and Chief Leadership Officer of Easy Life Management, Inc. She is a business coach, an Enrolled Agent and earned an MBA from San Diego State University with an emphasis in Finance and Taxation in 2010.

Born and raised in the Pacific Northwest, Rachel and her family moved over 40 times by the time she was 30 years old. Selected to represent the USA in Germany in 1988 by the Congress-Bundestag Youth for Understanding program, Rachel developed a love for other cultures and a deep empathy for peoples of different backgrounds. After spending a decade of her life living in Germany, Rachel and her two children landed in Carlsbad, California.
Longing to put down roots, live more simply and find a place to call home, Rachel started a tax practice and named the fledgling business Easy Life Management (ELM). After having grown the original tax practice and business management firm to over 700 clients and a team of six, Rachel transitioned more than half of her tax practice in 2019 to another tax advisory firm to follow her lifelong dream of helping fellow entrepreneurs to develop their vision, grow their businesses and live to their full potential.

Rachel is married to a California native and is the mother of five amazing young adults. Community service is one of Rachel's biggest passions. She serves as Chair for the Agua Hedionda Lagoon Foundation and is a board member for the Carlsbad Chamber of Commerce. She is also an active member of the Carlsbad Hi-Noon Rotary Club. She is extremely dedicated to working with young adults and empowering them to launch and grow their own businesses. She and her team teach financial literacy and other life skills through a variety of programs.
In her free time, Rachel enjoys spending time with her husband, Cole, her friends and family, outdoor activities and is currently learning to play the cello!
UCSB: (German Language & Literature, Germanic Studies, 1998)