April 13, 2020

Ep. 1 John Victorino: Brazilian Jiu-Jitsu and SEO Digital Real Estate

Ep. 1 John Victorino: Brazilian Jiu-Jitsu and SEO Digital Real Estate

How SEO is like Brazilian Jiu-Jitsu

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John Victorino's company BeaconSEO.com offers Carlsbad, California businesses organic SEO consulting and Facebook Advertising services that will increase the visibility of a website across all major search engines by utilizing proven strategies that drive qualified customers to your website and increase sales.

Beyond his business, Brazilian Jiu-Jitsu is his passion.

Brazilian Jiu-Jitsu

  • Eye contact.
  • What is Brazilian Jiu-Jitsu? A grappling sport. With Brazilian Jiu-Jitsu, when you get your opponent on the ground, you have the advantage. It doesn’t really matter how big or strong you are. There are certain physical laws that just work.
  • Brazilian Jiu-Jitsu humbles you. It’s difficult. It humbles you.
  • How to defend yourself threatened by a gun.
  • Repetition is the mother of skill.
  • The history of Brazilian Jiu-Jitsu and Hélio Gracie. Victorino is a part of the Gracie Academy.
  • The Brazilian Jiu-Jitsu path of the belts for adults: white, blue, purple, brown, and black belt.
  • There’s nothing more dangerous than someone who thinks they know everything.


  • SEO is all about putting your business, your website and your properties on the most trafficked place on the internet.
  • Which local businesses are difficult to rank high for?
  • Which local businesses are easier to rank high for?
  • If you’re an attorney that helps startups get going, consider spending time at MakerSpace.com or other co-working spaces where startups start.
  • A chiropractor’s success story. A landscaper’s success story both using BeaconSEO.com.
  • How Victorino approaches working with a new client.
  • How long it takes to get SEO traction.
  • Brick and motor are moving to the web. You need digital real estate.
  • Finally, we equate with a metaphor of how SEO is like Brazilian Jiu-Jitsu.

Guest information

John Victorino
Get a free SEO report at BeaconSEO.com

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Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.