I’ve always been amazed by how intelligible, lucid, straightforward, uncomplicated, and understandable Kristi makes marketing.Play Episode View episode details
Sept. 26, 2022
I’ve always been amazed by how intelligible, lucid, straightforward, uncomplicated, and understandable Kristi makes marketing.
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... a very pioneering way of being in business. Read the show notes for all the topics covered today.
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We’re continuing the Women in Strong Leadership series with Lisa Pachence, Audrey Holst, and Patty Block. Today they’re talking about “Stepping into Your Power.”
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In the beginning of the pandemic, I was asked by a healthcare system to write a piece helping healthcare workers and their loved ones with the trauma of …
So, how do you figure out which thing to focus on first? What takes priority and what can wait?
ImaginePodcasting.com dba Heard Not Seen Media, Inc.
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Serendipity is such a great word. What could be better than good fortune and happy accidents? Building your business is not accidental, but hard work and good fortune can go hand-in- hand. And it’s no accident that having a robust social media presence enables consumers to find you, to know you and to understand the value you bring to the marketplace.
Social media is all about telling your story, engaging your customers and sharing what differentiates you in the sea of online brands. Serendipity Social Media was born out of the desire to help entrepreneurs and businesses create an innovative online marketing strategy and (engaging) visual content to bring consumers to you.
Shannon has been working in product and online marketing for the better part of 15 years. She has pulled together experience in finance, marketing, and building B2B relationships to create Serendipity Social Media Inc. and to share with you the best practices around building your online presence.
Hi! I’m Kristi.
I've been in your shoes. Running a business, doing all of the things - trying to balance working *in* and *on* your business. It's hard. And, potentially lonely if you're not surrounded by business besties.
Marketing tends to be an area that solopreneurs and entrepreneurs get hung up on. What is marketing anyway? (More on that here.) It seems like there's a LOT to figure out that all relates back to it but it can be hard to wrap our heads around.
From my own experience, when we’re proactively working on our marketing - we are building our reputation, getting in front of new people, and reminding people what we do and why they should work with us. We attract more business!
When we let our marketing take a backseat - we connect with fewer people, we fail to stay front and center with our audience, we get forgotten and the leads stop coming in.
So we know it’s important, but we still end up letting it fall to the bottom of our list because it’s confusing and unwieldy.
That's why I decided to pivot my business during the pandemic.
I saw all of these super talented solopreneurs who were really passionate about the work they do and the clients they serve, but the marketing was getting in the way.
I realized that I could put my 10+ years of corporate marketing experience and MBA to work to help make marketing their business more manageable. I get to do what I love (strategic planning) and they get to feel better about tackling their own marketing to grow their business!
So here we are. Reach out and let me know how I can help!
And on a personal note...
When I’m not working in or on my business, you can find me outdoors (probably at the lake) with my husband, son and yellow lab.