Recent Episodes

Women In Strong Leadership

WISL 32 Elena Armijo: a Women in Strong Leadership… In a Manner of Speaking

Oct. 7, 2021

You can be right, or you can be in relationship with them.

Guest: Elena Armijo
Women In Strong Leadership

WISL 28 Tomorrow’s Women, Salaam~Shalom

July 28, 2021

This episode is time-sensitive and is a PSA for Tomorrow’s Women, a non-profit organization headquartered in Santa Fe, New Mexico that empowers young Israeli and Palestinian women to create change in areas of conflict. So i…

Recent Blog Posts

Women in Strong Leadership: Leading with Love

This is the 2nd in a series of Women in Strong Leadership. Here we discuss several enhancements to coaching by leading with love.

Hula Hooping

A couple of weeks ago, on an early Sunday evening, I found myself stepping out of my comfort zone in a Hula Hooping class.

About the Hosts

John Biethan

President Heard Not Seen Media, Inc. dba

My fascination with podcasting started in 2004. Now, we're hired by people who keep putting-off starting their podcast because it seems so complicated and expensive. And what they really want is to start a profitable podcast, get more leads, sales, and get their brand and message out there in a bigger way!

Shannon Dalton Giordano

Serendipity is such a great word. What could be better than good fortune and happy accidents? Building your business is not accidental, but hard work and good fortune can go hand-in- hand. And it’s no accident that having a robust social media presence enables consumers to find you, to know you and to understand the value you bring to the marketplace.

Social media is all about telling your story, engaging your customers and sharing what differentiates you in the sea of online brands. Serendipity Social Media was born out of the desire to help entrepreneurs and businesses create an innovative online marketing strategy and (engaging) visual content to bring consumers to you.

Shannon has been working in product and online marketing for the better part of 15 years. She has pulled together experience in finance, marketing, and building B2B relationships to create Serendipity Social Media Inc. and to share with you the best practices around building your online presence.