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WISL 47 Breakdowns and Breakthroughs feat. Audrey Holst, Lisa Pachence, and Patty Block

We’re continuing the Women in Strong Leadership series with Lisa Pachence, Audrey Holst, and Patty Block. Today they’re talking about breakdowns and breakthroughs.  The last time we got together was on episode 46 released on February 22nd,...

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WISL 47 Breakdowns and Breakthroughs feat. Audrey Holst, Lisa Pachence, and Patty Block

Recent Episodes

Women In Strong Leadership

WISL 47 Breakdowns and Breakthroughs feat. Audrey Holst, Lisa Pachence, and Patty Block

March 30, 2022

We’re continuing the Women in Strong Leadership series with Lisa Pachence, Audrey Holst, and Patty Block. Today they’re talking about breakdowns and breakthroughs.  The last time we got together was on episode 46 released on…

Women In Strong Leadership

WISL 46 Service and Success - How To Have Both feat. Audrey Holst, Lisa Pachence, and Patty Block

Feb. 22, 2022

We are back today with Audrey, Lisa, and Patty talking about Service and Success and how to have both.

Women In Strong Leadership

WISL 45 Let's Win In 2022! R.I.P.P.L.E a Recipe For Success feat. Rachel Ivanovich

Feb. 16, 2022

Rachel's Ivonivich's Success Recipe for 2022 is called RIPPLE where you'll glean advice and wisdom to create your success in 2022.

Women In Strong Leadership

WISL 44 a Whole Body Approach to Money Mindset feat. Karen Berzanski

Feb. 8, 2022

Today I had the pleasure of bringing back Karen Berzanski to talk about a “Whole Body Approach to Money Mindset.” As usual with Karen, we had a lot of fun, and she gave me some things to think about and work on - which she w…

Women In Strong Leadership

WISL 43 Redefining Humaning feat. Audrey Holst, Lisa Pachence, and Patty Block

Feb. 1, 2022

redefining humaning, stop settling for crumbs, unfulfilled overachievers, defining humaning, business problems are people problems and people problems are relationship problems, old-fashioned leadership, the patriarch, how w…

Women In Strong Leadership

WISL 42 Juliana Sih: Stick Out with your Authentic Leadership Style

Jan. 26, 2022

In today’s show, I’m talking with Juliana Sih, a graduate of Accomplishing Coaching. The program there is built around developing your potential. More than growth, more than development,...

Guest: Juliana Sih

Recent Blog Posts

How to Prioritize your Digital Marketing Efforts with Kris…

So, how do you figure out which thing to focus on first? What takes priority and what can wait?

Social Media and Authenticity by Shannon Giordano

Regarding social media, Shannon Giordano breaks down what you "should" do vs. what you can do with "authenticity."

Is your genius a house elf? by Shannon Dalton Giordano

You have to show up to write (blog, email, posts) whether your genius is there or not. Sometimes he’ll be there and sometimes he won’t.

About the Hosts

John Biethan Profile Photo

John Biethan

ImaginePodcasting.com dba Heard Not Seen Media, Inc.

Why Imagine Podcasting? Because... You have something of Value to Say!
A unique story to tell. Delay launching your branded public or private podcast keeps your unique and valuable message from being heard, and you are losing out on an incredible Return On "Your" Influence.

Shannon Dalton Giordano Profile Photo

Shannon Dalton Giordano

Serendipity is such a great word. What could be better than good fortune and happy accidents? Building your business is not accidental, but hard work and good fortune can go hand-in- hand. And it’s no accident that having a robust social media presence enables consumers to find you, to know you and to understand the value you bring to the marketplace.

Social media is all about telling your story, engaging your customers and sharing what differentiates you in the sea of online brands. Serendipity Social Media was born out of the desire to help entrepreneurs and businesses create an innovative online marketing strategy and (engaging) visual content to bring consumers to you.

Shannon has been working in product and online marketing for the better part of 15 years. She has pulled together experience in finance, marketing, and building B2B relationships to create Serendipity Social Media Inc. and to share with you the best practices around building your online presence.

Kristi Mitchell Profile Photo

Kristi Mitchell

Marketing Consultant

Hi! I’m Kristi.

I've been in your shoes. Running a business, doing all of the things - trying to balance working *in* and *on* your business. It's hard. And, potentially lonely if you're not surrounded by business besties.

Marketing tends to be an area that solopreneurs and entrepreneurs get hung up on. What is marketing anyway? (More on that here.) It seems like there's a LOT to figure out that all relates back to it but it can be hard to wrap our heads around.

From my own experience, when we’re proactively working on our marketing - we are building our reputation, getting in front of new people, and reminding people what we do and why they should work with us. We attract more business!

When we let our marketing take a backseat - we connect with fewer people, we fail to stay front and center with our audience, we get forgotten and the leads stop coming in.

So we know it’s important, but we still end up letting it fall to the bottom of our list because it’s confusing and unwieldy.

That's why I decided to pivot my business during the pandemic.

I saw all of these super talented solopreneurs who were really passionate about the work they do and the clients they serve, but the marketing was getting in the way.

I realized that I could put my 10+ years of corporate marketing experience and MBA to work to help make marketing their business more manageable. I get to do what I love (strategic planning) and they get to feel better about tackling their own marketing to grow their business!

So here we are. Reach out and let me know how I can help!

And on a personal note...

When I’m not working in or on my business, you can find me outdoors (probably at the lake) with my husband, son and yellow lab.