Latest Episode

WISL 55 How Trust Builds Business

We are continuing the conversation with our three Women in Strong Leadership, Lisa Pachence, Audrey Holst, and Patty Block. This is the 13th episode in this series with them, and it's a Masterclass.

Play Episode View episode details
WISL 55 How Trust Builds Business

Recent Episodes

Women In Strong Leadership Lisa, Audrey, And Patty

WISL 55 How Trust Builds Business

Nov. 30, 2022

We are continuing the conversation with our three Women in Strong Leadership, Lisa Pachence, Audrey Holst, and Patty Block. This is the 13th episode in this series with them, and it's a Masterclass.

Women In Strong Leadership Lisa, Audrey, And Patty

WISL 54 The High Achieving Collaborator with Lisa, Audrey, and Patty

Oct. 25, 2022

This is a continuation of the conversations with Lisa Pachence, Audrey Holst, and Patty Block. See the show notes to contact them.

Women In Strong Leadership Lisa, Audrey, And Patty

WISL 53 Business Storytelling with Patty Block

Oct. 11, 2022

Follow Patty Block as she masterfully takes John Biethan through her Business Storytelling discovery process for his own business. Got your notebook? Good!

Guest: Patty Block
Women In Strong Leadership

WISL 52 Kristi Mitchell has a Simple Strategy for Marketing

Sept. 26, 2022

I’ve always been amazed by how intelligible, lucid, straightforward, uncomplicated, and understandable Kristi makes marketing.

Women In Strong Leadership

WISL 51 The Ripple Effect: Leading Using Events feat. Sarah Fejfar

Aug. 31, 2022

How scaling a business with events allows women to step into a bigger leadership role within their communities. How events deepen the intimacy you have with your community and can help you reach more dream clients, build lo…

Guest: Sarah Fejfar
Women In Strong Leadership

WISL 50 How Did We Forget Ourselves? A conversation with Nicole Guberman

July 19, 2022

How, what, when, and why did we forget ourselves. Self-denial. Where is your focus, outward or inward? Where is your attention? Building presence. Self-love deficit disorder / Self-love deficiency disorder. Individuation. Tw…

Recent Blog Posts

Recovery and Repair for Healthcare Providers

In the beginning of the pandemic, I was asked by a healthcare system to write a piece helping healthcare workers and their loved ones with the trauma of …

How to Prioritize your Digital Marketing Efforts with Kris…

So, how do you figure out which thing to focus on first? What takes priority and what can wait?

Social Media and Authenticity by Shannon Giordano

Regarding social media, Shannon Giordano breaks down what you "should" do vs. what you can do with "authenticity."

About the Hosts

John Biethan Profile Photo

John Biethan dba Heard Not Seen Media, Inc.

Why Imagine Podcasting? Because... You have something of Value to Say!
A unique story to tell. Delay launching your branded public or private podcast keeps your unique and valuable message from being heard, and you are losing out on an incredible Return On "Your" Influence.

Shannon Dalton Giordano Profile Photo

Shannon Dalton Giordano

Serendipity is such a great word. What could be better than good fortune and happy accidents? Building your business is not accidental, but hard work and good fortune can go hand-in- hand. And it’s no accident that having a robust social media presence enables consumers to find you, to know you and to understand the value you bring to the marketplace.

Social media is all about telling your story, engaging your customers and sharing what differentiates you in the sea of online brands. Serendipity Social Media was born out of the desire to help entrepreneurs and businesses create an innovative online marketing strategy and (engaging) visual content to bring consumers to you.

Shannon has been working in product and online marketing for the better part of 15 years. She has pulled together experience in finance, marketing, and building B2B relationships to create Serendipity Social Media Inc. and to share with you the best practices around building your online presence.

Kristi Mitchell Profile Photo

Kristi Mitchell

Marketing Consultant

Hi! I’m Kristi.

I've been in your shoes. Running a business, doing all of the things - trying to balance working *in* and *on* your business. It's hard. And, potentially lonely if you're not surrounded by business besties.

Marketing tends to be an area that solopreneurs and entrepreneurs get hung up on. What is marketing anyway? (More on that here.) It seems like there's a LOT to figure out that all relates back to it but it can be hard to wrap our heads around.

From my own experience, when we’re proactively working on our marketing - we are building our reputation, getting in front of new people, and reminding people what we do and why they should work with us. We attract more business!

When we let our marketing take a backseat - we connect with fewer people, we fail to stay front and center with our audience, we get forgotten and the leads stop coming in.

So we know it’s important, but we still end up letting it fall to the bottom of our list because it’s confusing and unwieldy.

That's why I decided to pivot my business during the pandemic.

I saw all of these super talented solopreneurs who were really passionate about the work they do and the clients they serve, but the marketing was getting in the way.

I realized that I could put my 10+ years of corporate marketing experience and MBA to work to help make marketing their business more manageable. I get to do what I love (strategic planning) and they get to feel better about tackling their own marketing to grow their business!

So here we are. Reach out and let me know how I can help!

And on a personal note...

When I’m not working in or on my business, you can find me outdoors (probably at the lake) with my husband, son and yellow lab.