What Has My Attention

Your host John Biethan explores what has his attention. Currently Women in Strong Leadership, Branding, and Storytelling for podcasters. He imagines a world of Women in Strong Leadership whose voices can be heard.


Ep. 28 Tomorrow’s Women, Salaam~Shalom

July 28, 2021

This episode is time-sensitive and is a PSA for Tomorrow’s Women, a non-profit organization headquartered in Santa Fe, New Mexico that empowers young Israeli and Palestinian women to create change in areas of conflict. So if you like what you hear, on Saturday, July 31st, 2021 you’ll have the oppo…

Ep. 27 Employed? Rebecca Le Vine will show you How to Love Your Mondays

July 15, 2021

Today Rebecca Le Vine will show you as an employee how to move out of “magical thinking” and into action and learn to love your Mondays. Rebecca and I met at Mary Cravets Watch Us Thrive networking calls which, if you’re looking to spend time...

Ep. 26 Unpacking Why Podcast with Sam De Santo S&G Studios

July 2, 2021

If you’ve been following me for a while, you know I’ve been doing a series of conversations with “Women in Strong Leadership.” Those conversations will continue. But today I wanted to share a conversation about podcasting which I had with Sam...

Guest: Sam De Santo

Ep. 25 Women in Strong Leadership - Leading from Love

June 17, 2021

This is the 2nd in a series of Women in Strong Leadership. Here we discuss several enhancements to coaching by leading with love. It’s interesting to me, and there’s more on this topic to come, as the ground is fertile here.

Ep. 24 Storytelling with Chris Sheridan

May 27, 2021

So if you’ve been with me recently, you know I’ve developed a curiosity and work ethic for writing. Well today, I get to have Chris Sheridan on the show. Chris is a writer. A storyteller, and an executive coach. So I was thrilled to have him on...

Ep. 23 Stress Less “Spiritually” with Carlee Myers

May 19, 2021

Get your FREE copy of the . In this episode part 2 of 2 Acupuncture and cupping, Carlee wants the Venus of Willendorf tattoo, defining moments in Carlee’s life, shame and guilt, , loneliness and isolation, , multiple-partner relationships,...

Recent Blog Posts

Women in Strong Leadership: Leading with Love

This is the 2nd in a series of Women in Strong Leadership. Here we discuss several enhancements to coaching by leading with love.

Hula Hooping

A couple of weeks ago, on an early Sunday evening, I found myself stepping out of my comfort zone in a Hula Hooping class.

About the Hosts

John Biethan

President Heard Not Seen Media, Inc. dba ImaginePodcasting.com

My fascination with podcasting started in 2004. Now, we're hired by people who keep putting-off starting their podcast because it seems so complicated and expensive. And what they really want is to start a profitable podcast, get more leads, sales, and get their brand and message out there in a bigger way!

Shannon Dalton Giordano

Serendipity is such a great word. What could be better than good fortune and happy accidents? Building your business is not accidental, but hard work and good fortune can go hand-in- hand. And it’s no accident that having a robust social media presence enables consumers to find you, to know you and to understand the value you bring to the marketplace.

Social media is all about telling your story, engaging your customers and sharing what differentiates you in the sea of online brands. Serendipity Social Media was born out of the desire to help entrepreneurs and businesses create an innovative online marketing strategy and (engaging) visual content to bring consumers to you.

Shannon has been working in product and online marketing for the better part of 15 years. She has pulled together experience in finance, marketing, and building B2B relationships to create Serendipity Social Media Inc. and to share with you the best practices around building your online presence.