Serendipity is such a great word. What could be better than good fortune and happy accidents? Building your business is not accidental, but hard work and good fortune can go hand-in- hand. And it’s no accident that having a robust social media presence enables consumers to find you, to know you and to understand the value you bring to the marketplace.

Social media is all about telling your story, engaging your customers and sharing what differentiates you in the sea of online brands. Serendipity Social Media was born out of the desire to help entrepreneurs and businesses create an innovative online marketing strategy and (engaging) visual content to bring consumers to you.

Shannon has been working in product and online marketing for the better part of 15 years. She has pulled together experience in finance, marketing, and building B2B relationships to create Serendipity Social Media Inc. and to share with you the best practices around building your online presence.

Why Imagine Podcasting? Because... You have something of Value to Say!
A unique story to tell. Delay launching your branded public or private podcast keeps your unique and valuable message from being heard, and you are losing out on an incredible Return On "Your" Influence.

Hi! I’m Kristi.

I've been in your shoes. Running a business, doing all of the things - trying to balance working *in* and *on* your business. It's hard. And, potentially lonely if you're not surrounded by business besties.

Marketing tends to be an area that solopreneurs and entrepreneurs get hung up on. What is marketing anyway? (More on that here.) It seems like there's a LOT to figure out that all relates back to it but it can be hard to wrap our heads around.

From my own experience, when we’re proactively working on our marketing - we are building our reputation, getting in front of new people, and reminding people what we do and why they should work with us. We attract more business!

When we let our marketing take a backseat - we connect with fewer people, we fail to stay front and center with our audience, we get forgotten and the leads stop coming in.

So we know it’s important, but we still end up letting it fall to the bottom of our list because it’s confusing and unwieldy.

That's why I decided to pivot my business during the pandemic.

I saw all of these super talented solopreneurs who were really passionate about the work they do and the clients they serve, but the marketing was getting in the way.

I realized that I could put my 10+ years of corporate marketing experience and MBA to work to help make marketing their business more manageable. I get to do what I love (strategi… Read More